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Fudge consumers? Apple's 329 yuan transparent phone case provokes controversy: Is it worth it?
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Published time: 2021-04-13
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Recently, the transparent mobile phone case sold on Apple's official website has caused controversy. Many netizens said that why Apple's mobile phone can be sold for 329 yuan? Why do people buy Apple products so expensive? Do we really need to buy such expensive Apple accessories?
Why are Apple accessories expensive?
Let’s answer the first question first. The reasons why Apple phone cases are so expensive are mainly divided into the following three points:
1. Brand premium. Take Starbucks Paris Water as an example. This bottle of soda is priced at 30 yuan, while the Watsons soda sold in convenience stores is only 4 yuan, and the taste is basically the same as the former. In fact, the sales of Paris water sold by Starbucks are not good, but they are sold in every store. If a bottle of unflavored water can be sold for 30 yuan, is it more reasonable for you to spend more than 30 yuan on a cup of Starbucks coffee? Of course, the same applies to the mobile phone cases sold on Apple's official website.
2. Although the official Apple mobile phone case is priced on the high side, the workmanship is indeed OK. Xiaolei himself is also using Apple's official transparent phone case, and now I will share with you the actual experience. To be honest, Apple’s transparent phone case is quite different from the case that a treasure sells for a few yuan or even tens of yuan. Under normal circumstances, the ordinary transparent phone case will turn yellow after a period of use, while the official Apple phone case only turns yellow in the power-on button and the volume addition and subtraction area. The material of Apple’s official phone case is very hard, and the phone will be stuck tightly so that it will not loosen. If the phone accidentally falls to the ground, the phone case can indeed play a certain protective role. In addition, Xiaolei’s mobile phone case has been used for more than half a year, and it still looks the same as the new one. Its anti-pollution ability is much stronger than that of ordinary mobile phone cases, but it is not oil-proof.
3. In line with Apple's consistent product pricing strategy. Apple products have always been very expensive. The value of some products is not to sell money, but to push the product higher. This is like going to a 5-star hotel to order a can of Coke and it costs dozens of dollars. On this basis, a 15% service charge is added, while the same Coke is only a few dollars in supermarkets or convenience stores. Compared with the core products, Apple's accessories are insignificant, and the higher prices are more reasonable.
People who buy Apple products are stupid and have a lot of money?
There may still be some small partners who are suspicious. Why are some consumers still willing to buy Apple products because they know the routine?
Take the aforementioned mobile phone case as an example. Apple’s official mobile phone case is equivalent to providing consumers with a choice. Because some users may want to buy a mobile phone case, but don't know how to choose it. We can regard Apple as a seller who recommends mobile phone cases, which saves you the time of selection and screening.
The second is stable quality, consumers do not need to worry about product quality issues. A typical example is Apple's official data cable. Its material has a certain degree of flexibility, not as easy to break as some Android data cables. Even if the accessories are not officially produced, you need to pass MFi certification if you want to put on Apple's official website.
MFi certification is a set of audit standards established by Apple for authorized third-party accessory manufacturers, and the requirements are quite demanding. First, Apple will conduct MFi system audits on accessory manufacturers, and send special personnel to check whether the company has a standardized process and system to manage MFi chips. The purpose is to prevent MFi chips from being sold or transferred to others that have not passed the certification. On the device. If the company passes the MFi system audit, then Apple will also conduct other inspections, such as whether it has a larger production scale; whether it has its own brand; whether the brand has a higher position in the industry, etc., to evaluate the company's MFi membership.
If the company successfully obtains the MFi membership, it can get Apple's official MFi R&D document. After purchasing the MFi chip, it can submit a product plan for product R&D and self-test. In addition to the product itself, Apple will also certify and audit its packaging. After these steps are passed, accessory manufacturers can obtain Apple MFi chips for bulk purchase, and then the products can be mass-produced and sold. The entire MFi certification process takes 3 months to half a year, and a test fee of $600 is required for each submission of certification. That's why the quality of accessories that can be listed on Apple's official website is generally not bad. If there is a quality problem with the accessories you buy officially, Apple will also provide consumers with corresponding compensation after sales.
In addition, consumers who are willing to buy Apple products because they recognize the value of their brand. Although the pricing of Apple products is not very close to the people, even accessories are no exception, but they can always bring users a different experience. AirPods Pro is a good example. Its appearance has subverted people's perception of TWS noise-cancelling headphones. Even if the price is 1999 yuan, the excellent product experience has convinced many users and willing to buy Apple products.
Are Apple accessories worth buying?
Good products are often accompanied by higher prices, and so are accessories. So the question is, are Apple accessories worth buying?
As mentioned above, Xiao Lei also bought the transparent phone case produced by Apple. Before buying it, did you think that Apple was too dark? After the actual experience, I found that I was thinking too much. Apple’s phone case is actually very thick, but it looks thinner on the surface, and it has a strong sense of wrapping the phone. There is basically no gap between the body and the phone case. It can be seen that the workmanship of Apple accessories is indeed possible. In addition, if you are an Apple fan, buying official accessories will make you feel happy.
Of course, none of the above factors can conceal the fact that Apple accessories are expensive. In fact, even if the products of third-party accessory manufacturers have not passed Apple's MFi certification, as long as you are willing to take the time to choose slowly, you can always find a high-quality and inexpensive accessory, even surpassing Apple. For example, although the quality of Apple's official data cable is better than that of the general Android cable, the interface is easy to break. Some third-party brand data cables are made of woven material, so the durability far exceeds Apple's official data cable, and the price It's cheaper.
Xiao Lei’s suggestion is that if you don’t want to spend too much time choosing third-party accessories, you can consider buying Apple’s official accessories directly. Conversely, if you are willing to spend your time on choosing accessories, you may find a better alternative. As the old saying goes, whether Apple accessories are worth buying varies from person to person, depending on your own requirements for accessories. Of course, for Apple's pure-hearted fans and users who don't need money, there is no need to consider the price of the product, just rush to the end.
Why are Apple accessories expensive?
Let’s answer the first question first. The reasons why Apple phone cases are so expensive are mainly divided into the following three points:
1. Brand premium. Take Starbucks Paris Water as an example. This bottle of soda is priced at 30 yuan, while the Watsons soda sold in convenience stores is only 4 yuan, and the taste is basically the same as the former. In fact, the sales of Paris water sold by Starbucks are not good, but they are sold in every store. If a bottle of unflavored water can be sold for 30 yuan, is it more reasonable for you to spend more than 30 yuan on a cup of Starbucks coffee? Of course, the same applies to the mobile phone cases sold on Apple's official website.
2. Although the official Apple mobile phone case is priced on the high side, the workmanship is indeed OK. Xiaolei himself is also using Apple's official transparent phone case, and now I will share with you the actual experience. To be honest, Apple’s transparent phone case is quite different from the case that a treasure sells for a few yuan or even tens of yuan. Under normal circumstances, the ordinary transparent phone case will turn yellow after a period of use, while the official Apple phone case only turns yellow in the power-on button and the volume addition and subtraction area. The material of Apple’s official phone case is very hard, and the phone will be stuck tightly so that it will not loosen. If the phone accidentally falls to the ground, the phone case can indeed play a certain protective role. In addition, Xiaolei’s mobile phone case has been used for more than half a year, and it still looks the same as the new one. Its anti-pollution ability is much stronger than that of ordinary mobile phone cases, but it is not oil-proof.
3. In line with Apple's consistent product pricing strategy. Apple products have always been very expensive. The value of some products is not to sell money, but to push the product higher. This is like going to a 5-star hotel to order a can of Coke and it costs dozens of dollars. On this basis, a 15% service charge is added, while the same Coke is only a few dollars in supermarkets or convenience stores. Compared with the core products, Apple's accessories are insignificant, and the higher prices are more reasonable.
People who buy Apple products are stupid and have a lot of money?
There may still be some small partners who are suspicious. Why are some consumers still willing to buy Apple products because they know the routine?
Take the aforementioned mobile phone case as an example. Apple’s official mobile phone case is equivalent to providing consumers with a choice. Because some users may want to buy a mobile phone case, but don't know how to choose it. We can regard Apple as a seller who recommends mobile phone cases, which saves you the time of selection and screening.
The second is stable quality, consumers do not need to worry about product quality issues. A typical example is Apple's official data cable. Its material has a certain degree of flexibility, not as easy to break as some Android data cables. Even if the accessories are not officially produced, you need to pass MFi certification if you want to put on Apple's official website.
MFi certification is a set of audit standards established by Apple for authorized third-party accessory manufacturers, and the requirements are quite demanding. First, Apple will conduct MFi system audits on accessory manufacturers, and send special personnel to check whether the company has a standardized process and system to manage MFi chips. The purpose is to prevent MFi chips from being sold or transferred to others that have not passed the certification. On the device. If the company passes the MFi system audit, then Apple will also conduct other inspections, such as whether it has a larger production scale; whether it has its own brand; whether the brand has a higher position in the industry, etc., to evaluate the company's MFi membership.
If the company successfully obtains the MFi membership, it can get Apple's official MFi R&D document. After purchasing the MFi chip, it can submit a product plan for product R&D and self-test. In addition to the product itself, Apple will also certify and audit its packaging. After these steps are passed, accessory manufacturers can obtain Apple MFi chips for bulk purchase, and then the products can be mass-produced and sold. The entire MFi certification process takes 3 months to half a year, and a test fee of $600 is required for each submission of certification. That's why the quality of accessories that can be listed on Apple's official website is generally not bad. If there is a quality problem with the accessories you buy officially, Apple will also provide consumers with corresponding compensation after sales.
In addition, consumers who are willing to buy Apple products because they recognize the value of their brand. Although the pricing of Apple products is not very close to the people, even accessories are no exception, but they can always bring users a different experience. AirPods Pro is a good example. Its appearance has subverted people's perception of TWS noise-cancelling headphones. Even if the price is 1999 yuan, the excellent product experience has convinced many users and willing to buy Apple products.
Are Apple accessories worth buying?
Good products are often accompanied by higher prices, and so are accessories. So the question is, are Apple accessories worth buying?
As mentioned above, Xiao Lei also bought the transparent phone case produced by Apple. Before buying it, did you think that Apple was too dark? After the actual experience, I found that I was thinking too much. Apple’s phone case is actually very thick, but it looks thinner on the surface, and it has a strong sense of wrapping the phone. There is basically no gap between the body and the phone case. It can be seen that the workmanship of Apple accessories is indeed possible. In addition, if you are an Apple fan, buying official accessories will make you feel happy.
Of course, none of the above factors can conceal the fact that Apple accessories are expensive. In fact, even if the products of third-party accessory manufacturers have not passed Apple's MFi certification, as long as you are willing to take the time to choose slowly, you can always find a high-quality and inexpensive accessory, even surpassing Apple. For example, although the quality of Apple's official data cable is better than that of the general Android cable, the interface is easy to break. Some third-party brand data cables are made of woven material, so the durability far exceeds Apple's official data cable, and the price It's cheaper.
Xiao Lei’s suggestion is that if you don’t want to spend too much time choosing third-party accessories, you can consider buying Apple’s official accessories directly. Conversely, if you are willing to spend your time on choosing accessories, you may find a better alternative. As the old saying goes, whether Apple accessories are worth buying varies from person to person, depending on your own requirements for accessories. Of course, for Apple's pure-hearted fans and users who don't need money, there is no need to consider the price of the product, just rush to the end.
