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Apple launches iPhone 12 Studio to match different color phone cases and wallets with each other
Source: | Author:1 | Published time: 2021-04-30 | 223 Views | Share:
Apple launched the iPhone 12 Studio, which is an experience that allows potential iPhone 12 users to try on different color accessory combinations of smartphones virtually. iPhone 12 Studio is equivalent to the iPhone’s Apple Watch Studio. The page on Apple’s website allows users to choose different colors of Apple Watch and straps to find their perfect combination, allowing customers to personalize the iPhone 12.

Customers can choose iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max models in iPhone 12 Studio, each color can be selected. Then, the user can select a protective case and MagSafe wallet for the device, and then place them virtually on the device on the screen.

Once selected, the user will be asked to enter their name, then choose one from two different iPhone views, and finally choose to download. There will be a picture of the iPhone and accessories combination, and the hashtag #iPhone12Studio.

This move is likely to have the same intent as the creation of Apple Watch Studio, which is to assist customers in obtaining the appearance of accessories they like, and may encourage customers to purchase additional items such as wallets. Creating a picture with a user’s name and using tags is also to allow users to share their designs on social media through the tool.


Unlike Apple Watch Studio, desktop browser users are encouraged to access the website from a smartphone or tablet via a QR code.


The case and wallet combination of the iPhone 12 series is inspired by the color card when buying gems. Prototype design of new accessories may have started in-house more than two years ago.