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Online consumption ushered in the "customized era"
Source: | Author:1 | Published time: 2021-06-10 | 237 Views | Share:
The top-level design of e-commerce development will be released, and the ten trillion-level market will be supported by policies
Xinhua News Agency, Beijing, May 19 (Reporter Guo Qiang) A mobile phone case printed with family photos, a T-shirt designed with a custom pattern, a mug with your own avatar... Just provide a picture to the business and you can customize it. Your own personalized product.


The reporter found on some e-commerce platforms that a new consumer format of “customized pictures” is becoming more and more popular. Customized products are all-encompassing, such as mobile phone cases, T-shirts, mugs, desk calendars, pillows, carpets, sofa background cloth, etc. The person does not refuse.


　　 Behind the popularity of "customization with pictures" is the increasingly personalized consumer demand of consumers, as well as the convenience and possibility that the Internet provides to meet the diverse needs of consumers.


　　 The 2020 China Consumer Market Development Report issued by the Research Institute of the Ministry of Commerce pointed out that my country's post-90s/00s population has reached 340 million people and has become the backbone of consumption. They present individualized and diversified product requirements, and are willing to pay a premium for product design and features.


　　 The reporter saw a mobile phone case "customized to pictures" on an e-commerce platform, charging 128 yuan, with monthly sales of more than 300, and thousands of consumers commented on it. A consumer said that he printed his words of encouragement on the phone case, and the customer service and the artist revised it over and over again, until he was satisfied, the phone case "has a special meaning."


　　 At the Consumer Fair held not long ago, "personalized customization" has also become a new highlight.


　　Choose a personalized watchband and surface pattern, print it by a watch printer, and make a personalized watch in 20 minutes, attracting many people to watch, and the booth has become a "punch-in place" for some people. On the manufacturer’s official flagship store website, consumers can choose different canvases as straps, surface patterns, and choose different watch cores, or print their own names on the back of the dial, so as to create their own customized watches. .


　　 From a small watch to a car, now it can be customized online.